Introducing Unlimitime

The Independent CertificationStandard for Luxury Watches.

Up to 99 criteria. Independently examined. Recorded.

Luxury watch

The Problem

A market withouta shared reference.

The pre-owned luxury watch market operates without an independent, verifiable standard of certification. Authenticity, provenance and condition depend on the seller not on a shared, sourced record.

$26B

Pre-owned luxury watch market, 2024

Grand View Research, 2024

99

Criteria across 10 thematic blocks

3

Levels of certification: Core · Signature · Ultra

Every category. One standard.

Every watch.Examined.

From sports steel to grand complications. The standard scales.

01

Steel Sports

The most traded categoryon the market.

High liquidity. High counterfeit exposure. High documentation variance. The category where independent certification matters most.

99 criteriaAuthenticityProvenance

Patek Philippe Nautilus 5711/1A-010
Rolex Submariner Date 126610LN
Audemars Piguet Royal Oak 15500ST

Patek Philippe NautilusReference 5711/1A-010

02

Grand Complication

Maximum complexity.Maximum scrutiny.

Perpetual calendars, tourbillons, minute repeaters. Where horological complexity meets valuation sensitivity, every component gets verified.

99 criteriaMovement integrityChain of custody

Richard Mille RM 75-01 Flying Tourbillon Sapphire
Audemars Piguet Royal Oak Grande Complication 26065IS
Patek Philippe Tourbillon 5216R-001

Richard Mille Tourbillon SapphireReference RM 75-01

03

Vintage Timepiece

Where provenanceis most contested.

No original papers. No manufacturer support. The category where provenance is most contested and certification most valuable.

99 criteriaHistorical authenticityCondition benchmark

Rolex Cosmograph Daytona 6239 Paul Newman
Patek Philippe 2499
Audemars Piguet Royal Oak 5402ST A-Series

Rolex Cosmograph DaytonaReference 6239 “Paul Newman”

99

Certification criteria per watch

10

Thematic examination blocks

All

Watch categories within scope

From physical watchto certified asset.

Three components form the standard. One operates independently alongside it.

THE STANDARD

Independent Certification Standard

99 criteria. 10 blocks. The verified identity of the watch.

Core Signature Ultra

THE REGISTRY

Certified Asset Registry

Sourced, versioned record. Independent of ownership.

Record Integrity Continuity

THE SCORE

Dynamic Asset Scoring

Value. Rarity. Integrity. One score, continuously updated.

Value Rarity Integrity

THE DATA AVAILABLE INDEPENDENTLY

ScanSpider™ Market Intelligence Engine

300+ sources. Pricing signals, demand trends and rarity indicators. Feeds the SCORE. Also available as a standalone layer.

The neutral layerbetween boutique and secondary market.

By certifying watches independently of any seller, Unlimitime creates a verifiable backbone for secondary market transactions, where authenticity, provenance and condition no longer depend solely on the word of the person selling.

The market has players. It has never had a standard.

Over time, this builds a sourced record of examined watches giving owners, dealers and institutions a shared reference where there was none.

$100M+

First certification pipeline committed. Onboarding underway.

The foundation fortomorrow's access models.

Certification first. Data second. Access last. A strict sequence built on verified assets rather than fragmented signals.

  1. 01

    Certification

    Ongoing
  2. 02

    Registry

    Ongoing
  3. 03

    Intelligence

    Ongoing
  4. 04

    Access

    Conditioned

Certification first. Liquidity last. In that order, always.

Because a paper trailis not a standard.

Collectors

Protect your collection.

Certification ready for insurance, succession and resale. Documented provenance. Dynamic valuation through SCORE. A sourced, certified identity for every piece.

Watchmakers & Examiners

Your expertise, recognised.

Become a certified examiner within the Unlimitime standard. Institutional-grade credibility. A shared certification framework that elevates every professional who operates within it.

Insurers & Private Banks

Structured, auditable data.

Dynamic SCORE for actuarial pricing. Independent evaluation infrastructure, verifiable and continuously updated.

Manufacturers

Neutral traceability infrastructure.

Unlimitime offers non-competitive traceability infrastructure, interoperable with existing CPO programmes. No conflict of interest. No lock-in. Designed with traceability standards in mind. EU DPP readiness in development.

Watch collection

Early Access

You heard about it early.Stay ahead of it.

We are onboarding our first partners and certifying the first watches on the standard. If you want early access, market insights and launch announcements before the world does, leave your details below.

Please fill in this field correctly.

Please fill in this field correctly.

Please fill in this field correctly.

Please select an option.

No noise. Only structural updates, market insights and launch milestones. Unsubscribe at any time.

Get notified